Reputation Management: analysing your reputation online

How to Assess Your Online Reputation

Analysing your online reputation is quite simple. Just search for your company online and see what you find. Try to ensure that when you do search, you check with different search engines. This is because different search engines have different requirements for keywords and work slightly differently than the others. Thus, in order to analyse your online reputation you need to be looking predominantly at Google, Yahoo, MSN and Bing. These are the search engines that will bring about 90%-95% of search queries. However, seeing as Google enjoys close to an 80% stranglehold, Google should be your primary concern.

So what should you be searching for? Well your name is a good start, especially if you are the founder or the President of a company.  Your company name should probably follow that. After that, the next step is to also search for your brand, your product, your employees (especially those that are involved in marketing the firm or in customer support or client management,) as well as your brand and any usernames that you may use in association with your business.

It is important to note that while you are searching for your company, name or brand online, search engines have become very personalised right now, meaning that the results you see will probably be based on at least your location, as well as you or your company if you’re signed into that particular search engine. For example, if you’re signed into Google and search for your own company name while you’re signed in, you may only get to see results of material you’ve written, or material that you already know is out there. What you want to find of course, is the material you don’t already know about and that could be negatively affecting your business. You do this by logging out of your Gmail or Google account. If need be, use a free proxy service like

What next?

Once you have performed some preliminary research analysis and found results (whether positive or negative), the logical next step would be to track and record your findings. By simply creating a spreadsheet that you can reference at any time, you can organise your findings and access them whenever you need to. By keeping a record of factors such as positive/negative reviews, your rank in the search engines in the search engines as well as any information on a  third party site, you can always reference how well your site, brand and name is doing

After that, it’s just a matter of finding the positive results and utilizing them to their full advantage; and finding negative results and attempting to fix them as soon as possible before they start negatively affecting your bottom line.

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